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Visual analysis

Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.

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Visual Analysis in Qualitative Research

Registre de mètode taxonòmic · process-pipeline / qualitative

Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. · ISBN 978-1473943056
Banks, M. (2007). Using Visual Data in Qualitative Research. Sage. · ISBN 978-0761943754

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