Domestication of Technology Analysis

Domestication of technology analysis studies how people 'tame' new technologies—turning a strange, commercially loaded object into a familiar, taken-for-granted part of everyday life. Developed by Roger Silverstone and colleagues to understand media and information technologies in the home, it treats consumption not as a single moment of purchase but as an ongoing process through which artefacts are appropriated, given a place, woven into routines, and made to express identity. The household is analysed as a 'moral economy' that negotiates the meaning and use of every technology that crosses its threshold.