Travel Community Netnography
Travel community netnography applies netnography, ethnography adapted to the study of online communities, to the forums, social-media groups, blogs and review communities where travellers gather to share experiences, advice and meaning. Developed by Robert Kozinets (2002, 2010), netnography offers a rigorous, ethically grounded set of procedures for entering an online community, immersing in its communications, and interpreting the symbolism, meanings and consumption practices of its members. In tourism it is used to understand how travellers construct destinations, make decisions, perform identity and form attachments through naturally occurring online interaction, observed unobtrusively rather than provoked by an interviewer. Kozinets positioned netnography as faster, less costly and more naturalistic than offline ethnography while demanding the same interpretive depth, reflexivity and ethical care.
Изходен запис
Цитиранията са копирани дословно от изходния запис на метода. Те не предполагат проверка на ниво твърдение.
- Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39(1), 61-72. · DOI 10.1509/jmkr.39.1.61.18935
- Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage Publications. · ISBN 9781848606456
Подбрани твърдения
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Този изглед не измисля оценка на твърдение, когато регистърът няма такава.
Свързани методи
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