David A. Aaker, Boonghee Yoo, Naveen Donthu, Sungho Lee
Methods attributed to this originator across the library, derived from each method’s recorded source.
- method
- 1
- field
- 1
- publication span
- 1991
Marketing Management
1 method
Methods attributed to this originator across the library, derived from each method’s recorded source.
1 method